MEME REFERENCE

One Does Not Simply Walk into Mordor

Use One Does Not Simply Walk into Mordor when reaction collides with social contrast, and that mismatch becomes the point of the conversation.

What it expresses

One Does Not Simply Walk into Mordor frames reaction against social contrast, turning the contrast into a concise social reaction.

Example

For example, send One Does Not Simply Walk into Mordor when a conversation moves from reaction to social contrast and everyone notices the mismatch.

When not to use it

Avoid One Does Not Simply Walk into Mordor when the situation lacks both reaction and social contrast; the image would suggest the wrong relationship.

• reaction
• social contrast
• long tail