MEME REFERENCE

Monkey OOH

Use Monkey OOH when reaction collides with social contrast, and that mismatch becomes the point of the conversation.

What it expresses

Monkey OOH frames reaction against social contrast, turning the contrast into a concise social reaction.

Example

For example, send Monkey OOH when a conversation moves from reaction to social contrast and everyone notices the mismatch.

When not to use it

Avoid Monkey OOH when the situation lacks both reaction and social contrast; the image would suggest the wrong relationship.

• reaction
• social contrast
• long tail