MEME REFERENCE

Big Bird

Use Big Bird when reaction collides with social contrast, and that mismatch becomes the point of the conversation.

What it expresses

Big Bird frames reaction against social contrast, turning the contrast into a concise social reaction.

Example

For example, send Big Bird when a conversation moves from reaction to social contrast and everyone notices the mismatch.

When not to use it

Avoid Big Bird when the situation lacks both reaction and social contrast; the image would suggest the wrong relationship.

• reaction
• social contrast
• long tail