MEME REFERENCE

It never was

Use to reveal that a supposed distinction, assumption, or prior state was false from the very beginning.

What it expresses

A surprised question receives the correction that the truth has always been otherwise.

Example

Someone asks, 'Wait, this meeting was just another sales pitch?' and you answer, 'It always was.'

When not to use it

The situation genuinely changed recently from one state to another; claiming it was always that way erases the transition.

• always has been
• it never was
• reveal
• false assumption