MEME REFERENCE

Pinky and the brain

Use when someone returns to the same wildly ambitious plan despite a long record of failure.

What it expresses: Grandiose confidence resets nightly while previous defeats are cheerfully ignored.
Example: Your friend announces yet another elaborate side business after abandoning the last six, and you ask what they are doing tonight.
When not to use it: A founder revises a plan using lessons from a failed trial; evidence-based iteration is not the Brain's unchanged ritual.