MEME REFERENCE

I'm awake, but at what cost?

Use when achieving wakefulness required so little sleep or such unpleasant effort that being awake feels like a bad bargain.

What it expresses: The desired state is reached, but exhaustion makes its cost dominate the result.
Example: After three coffees get you through an early meeting following two hours of sleep, send this to your team.
When not to use it: You wake naturally after a full night's rest and feel refreshed; there is no painful tradeoff.