MEME REFERENCE

Winter Is Coming

Use Winter Is Coming when a small beginning points toward a much larger inevitable process.

What it expresses

Escalation over time: the solemn warning that a difficult season is approaching represents a moment where a small beginning points toward a much larger inevitable process.

Example

For example, a five-minute fix becomes an all-week migration; the visual analogy is the solemn warning that a difficult season is approaching, signaling that a small beginning points toward a much larger inevitable process.

When not to use it

Avoid when the work stays small and contained; the solemn warning that a difficult season is approaching would incorrectly signal that a small beginning points toward a much larger inevitable process.

• escalation
• time