MEME REFERENCE

Dos Equis Guy Awesome

Use in the 'I don't always X, but when I do, Y' structure to describe an infrequent behavior with a witty, confident payoff.

What it expresses

A rare action is paired with the speaker's characteristic way of doing it.

Example

Write, 'I don't always reply-all, but when I do, it is to the entire company,' after an email mistake.

When not to use it

The behavior happens constantly and the second clause adds no distinctive outcome; the format depends on rarity plus payoff.

• I do not always
• but when I do
• Most Interesting Man
• rare behavior