MEME REFERENCE

Not that but this

Use Not that but this when someone faces a revealing choice between competing options.

What it expresses: Choice exposes priorities: the hand rejecting one labeled option and choosing another represents a moment where someone faces a revealing choice between competing options.
Example: For example, the team rejects the safe rollback and chooses the risky launch; the visual analogy is the hand rejecting one labeled option and choosing another, signaling that someone faces a revealing choice between competing options.
When not to use it: Avoid when there is no meaningful choice or preference; the hand rejecting one labeled option and choosing another would incorrectly signal that someone faces a revealing choice between competing options.