# Pinky and the brain — Meme Lab

Use when someone returns to the same wildly ambitious plan despite a long record of failure.

- What it expresses: Grandiose confidence resets nightly while previous defeats are cheerfully ignored.
- Example: Your friend announces yet another elaborate side business after abandoning the last six, and you ask what they are doing tonight.
- When not to use it: A founder revises a plan using lessons from a failed trial; evidence-based iteration is not the Brain's unchanged ritual.
- Tags: take over the world, recurring scheme, grand ambition, Pinky and the Brain
- Media: https://i.imgflip.com/4/dkdeh.jpg
- Source: https://i.imgflip.com/4/dkdeh.jpg (Source preview; redistribution rights are not established)
- Page: https://memes.significanthobbies.com/memes/22785497-pinky-and-the-brain
- Collection: https://memes.significanthobbies.com/collection